sell rice-we nourish nations. ”
(1.5 Million Sqft)
About Zoya Rice
Rooted in the Zimbabwean spirit of resilience, we are committed to delivering premium-quality
rice that meets the highest standards. Our dedication to excellence, consistency,
and strong relationships has positioned us as a trusted partner for retailers across
Southern and East Africa – with ambitions to serve the entire continent.
Mr. Nenshi Ladhabhai Shah
Zoya’s Visionary Founder
Zoya Rice is proudly promoted by Mr. Nenshi Ladhabhai Shah, a distinguished industrialist and the driving force behind India’s many successful ventures in ceramics, mining, and manufacturing. With over 50 years of experience, Mr. Shah has built a reputation for excellence, innovation, and resilience.
From India to Africa
Expanding his global footprint, Mr. Shah entered Zimbabwe in 2018, establishing thriving businesses in
gold mining, tile trading, and grocery distribution. Recognizing the growing demand for
high-quality rice in Africa, he launched Zoya Rice – importing premium rice from India and Thailand to
serve Zimbabwe and beyond.
Beyond Business – A Humanitarian Touch
Zoya Rice is proudly promoted by Mr. Nenshi Ladhabhai Shah, a distinguished industrialist and the
driving force behind India’s many successful ventures in ceramics, mining, and manufacturing.
With over 50 years of experience, Mr. Shah has built a reputation
for excellence, innovation, and resilience.
Mr. Mahek H. Shah
Mr. Mahek H. Shah, a strategic and results-oriented leader with over 20 years of leadership experience in the Fast-Moving Consumer Goods (FMCG) sector. Throughout his career, he has built and led high-performing teams, scaled iconic consumer brands, and delivered consistent, sustainable growth in highly competitive markets.
With a deep understanding of market dynamics, consumer behavior, and operational levers, he specializes in transforming business units, driving product innovation, and crafting omnichannel strategies that win in both traditional and modern trade environments.
His leadership philosophy blends strategic foresight, commercial acumen, and a people-first mindset to empower teams and exceed business goals. Having said that, he also brings vast amount of knowledge and wealth in the African markets, where he’s worked closely for the last many years.
Hiral M. Shah
Director & Growth Architect – Global Rice Solution
An accomplished business leader with a Master’s degree in Commerce, Hiral has been instrumental in scaling Global Rice Solution’ wholesale grocery trade since 2018. Under her strategic leadership, the company has become a trusted distributor in Zimbabwe.
Her launch of Zoya Rice – a premium brand offering superior grains — reflects her dedication to quality & innovation. Together with Mr. Nenshi Shah’s visionary guidance, she’s positioning Zoya as a market leader, combining global sourcing expertise with deep local market understanding.
“At Zoya Rice, we bridge continents through quality. Every grain embodies our commitment to nourishing communities while empowering distributors.”
— Hiral Shah
Jiten Shah
Associate Director
With a demonstrated history of working in the chemicals industry. Skilled in negotiation, marketing management, business planning, pharmaceutical, chemical, and consumer products, and coaching. A resilient professional with a Bachelor of Applied Science (BASc) focused in Business Admin (Finance/Acct MAJ) from Butler University, Indianapolis, Indiana, USA.
The Zoya Vision
"To become Africa’s most trusted rice brand, nourishing communities with premium-quality grains while fostering sustainable growth & prosperity."
The Zoya Mission
“To deliver consistently superior rice products, build strong partnerships with retailers, and expand accessibility to high-quality food across Africa – driven by integrity, innovation, and excellence."
The Zoya In-grained Values
• Quality First – We source, process, and deliver only the finest rice
• Customer Trust – Building lasting relationships with retailers
• African Growth – Committed to expanding quality nourishment across the continent
• Integrity – Ethical sourcing, transparent dealings, and fair trade
• Resilience – Inspired by Zimbabwean determination to overcome challenge
Trusted by Africa's Leading Retailers
"Zoya Rice has transformed our supply chain with consistent quality and reliable deliveries. Our customers keep coming back for more!"
"As a wholesaler, I’ve worked with many brands, but Zoya stands out for its premium grains and strong business ethics. A true partner for growth."
"The demand for Zoya Rice in our stores keeps growing. The quality speaks for itself, and the margins are excellent."
"From the first shipment, Zoya Rice exceeded our expectations. Now, it’s our top-selling imported rice brand."
From Zimbabwe to the wider continent,
Zoya Rice is on a mission to be Africa’s most trusted rice supplier.